There’s something instantly cozy about Love in Store. From the opening scene, you know you’re settling in for that classic Hallmark blend of workplace rivalry, charming banter, and just enough emotional tension to keep things interesting. Set in the world of a home shopping network, the movie takes a fun behind-the-scenes look at live TV selling — and turns it into the perfect backdrop for romance.
The chemistry between the leads - Alexandra Breckenridge and Robert Buckley - is what really makes this one sparkle. Their competitive on-air dynamic is playful and sharp, full of snappy back-and-forth moments that feel natural rather than forced. You can tell they’re having fun with the roles, and that energy carries through the whole movie. Watching them go from mild annoyance to undeniable attraction is the kind of slow-burn Hallmark does best.
What’s especially enjoyable is how the setting adds freshness to the usual formula. Instead of a bakery or a small-town inn, we get bright studio lights, countdown clocks, and the pressure of live broadcasting. It gives the romance a slightly higher-stakes feel while still staying comfortably lighthearted. Plus, there’s something delightful about watching people passionately sell cookware while falling in love.
Of course, it wouldn’t be a Hallmark movie without a few predictable turns, but that’s part of the charm. The misunderstandings are gentle, the conflicts never feel too heavy, and everything moves at an easy, Sunday-afternoon pace. You can practically watch this wrapped in a blanket with a mug of cocoa and know you’re in safe emotional territory.
In the end, Love in Store is warm, witty, and exactly what you’d hope for when you press play on a Hallmark romance. It’s not trying to reinvent the genre — it’s embracing it with a wink and a smile. If you’re in the mood for sweet chemistry, workplace sparks, and a guaranteed happy ending, this one delivers.
Originally released in 2020 on Hallmark Channel, the film stars Alexandra Breckenridge and Robert Buckley as the charmingly competitive hosts, with scene-stealing support from Jackée Harry. It was directed by Paul Ziller and written by Joie Botkin, a duo well-versed in feel-good television romance. If you’re ready to tune in, you can typically stream it on Hallmark+ and it’s also available to rent or purchase through services like Amazon Prime Video and Apple TV, making it easy to add to your next cozy movie night lineup.
MPAA Rating: TV-G.
Runtime: 84 mins
Director: Paul Ziller
Writer: Joie Botkin
Cast: Alexandra Breckenridge; Robert Buckley; Lisa Chandler
Genre: Drama | Romance
Tagline:
Memorable Movie Quote: "Its just you and me."
Distributor: Hallmark +
Official Site:
Release Date: February 22, 2020
DVD/Blu-ray Release Date:
Synopsis: Two rival home shopping hosts are forced together while competing for a promotion. Along the way they find their on-air chemistry kindles an off-air spark.
